Best appoach to showing new data on form

Hi Guys,

I have main form
http://i1106.photobucket.com/albums/h366/deery5000/Moviez_zpsa33699a9.png

i want to add a "View all" option and display all the posters in that category on the main form.

How do i go about doing this?

My form is build up of panels and table layout controls, id prefer not to duplicate the form and have that millisecond flick between forms.

Ive tried hiding and showing panels before and it become messy down the line when making changes.

any advice would be great.

Kevin